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Hand-Offs to Handover
CRM, Tech Stack, Data, RevOps, Engagement

From Hand-Offs to Handover: RevOps is the Glue Marketing & Sales Needs

There was a time when "marketing" and "sales" functioned like two runners in a relay race: one sprinted the first leg...
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Registration to Anticipation
RevOps, Events, Engagement

Registration to Anticipation: Pre-Event Engagement That Converts

The Missed Opportunity in Event Marketing I was supposed to go to an event today. It sounded like exactly the kind of...
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CRM vs. Spreadsheets
CRM, Tech Stack, Data, RevOps

“A CRM? Nah, that’s just a cloud‑based spreadsheet with a price tag.”

If you’ve spent any time in small‑business Reddit forums, you’ve probably heard some version of that old refrain: “CRM?...
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