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KRROP Blog

The Real AI Opportunity Is Not Creation. It’s Coordination.

Today's post was birthed in the bowels of LinkedIn-post hell, where I kept having a deep feeling of deja vu. Seemingly...

Intent is Not Permission

It’s St. Patrick’s Day, and as much as I’d love to blame the recent flood of bad outbound I’ve encountered on bad luck...

Agency Retainers don’t buy outcomes. They buy rituals.

Break free of the cult before it’s too late Most agency retainers don’t fail because the people are bad. They fail...

Structured Data + Knowledge Graphs: My “bigger than SEO” rabbit hole

Not too long ago, I applied for a Head of Marketing role at a local Guelph company, SchemaApp. I didn’t land it, but...

Silos Are Collapsing: Skillset Consolidation is the Future

A happy 2026 to everyone! What better time to talk about something that I’ve been rolling around in my mind for a...

Driving Growth - A Podcast With Steve Whittington

Many believe reading is boring (I disagree, but what do I know), so a little while ago, I sat down with Steve...

Trust Is the New Currency, RevOps Is Your Central Bank

“Trust is the new currency.” OK… but what does that actually mean for GTM? Marc Benioff has been banging the “trust”...

When Efficiency Eats Relationships: Why Predictive Dialers are Failing B2B

Earlier this week, I picked up a call that instantly reminded me just how broken parts of B2B outbound have become.

FOMO vs. FOFU: The Real Battle Holding SMBs Back from AI Progress

I was hesitant writing another post on AI, but with everyone talking about it like it’s the greatest thing since sliced...

How Most B2B Sellers Are Behind the AI Curve

This article began with me thinking about AI usage. In talking to people, I began to think: “It really seems like 90%...
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