Skip to content
Our thoughts & insights

KRROP Blog

Recent Articles

Pendulum Swinging
RevOps, Engagement, Strategy
  • August 11, 2025

AI at the Top. The Reason B2B is Swinging Back to Direct Marketing

Bad news for Digital Marketers. Despite all your best efforts, Google’s AI Overviews now sit above the blue links...
Read more
RevOps, Partners, MDF, Strategy

Don’t get Me-Too'd by MDF - Focus on your Customers Instead

Imagine you and fifty other MSPs each getting $10K in co-op funds to run a ‘Thought Leadership’ webinar. You target the...
Read more
Hiring is Failing
Data, Hiring

Why Hiring Is Failing and How to Build a Process for the Best Results

There’s a glaring paradox in today’s labor market: millions of open roles, millions of ready-to-work candidates, yet...
Read more
Hand-Offs to Handover
CRM, Tech Stack, Data, RevOps, Engagement

From Hand-Offs to Handover: RevOps is the Glue Marketing & Sales Needs

There was a time when "marketing" and "sales" functioned like two runners in a relay race: one sprinted the first leg...
Read more
Registration to Anticipation
RevOps, Events, Engagement

Registration to Anticipation: Pre-Event Engagement That Converts

The Missed Opportunity in Event Marketing I was supposed to go to an event today. It sounded like exactly the kind of...
Read more
CRM vs. Spreadsheets
CRM, Tech Stack, Data, RevOps

“A CRM? Nah, that’s just a cloud‑based spreadsheet with a price tag.”

If you’ve spent any time in small‑business Reddit forums, you’ve probably heard some version of that old refrain: “CRM?...
Read more

Subject

See all

Posts by Author

Posts by Date

How we start:

The Complementary KRROP Assessment

 

The Tee-Up

We start with 30-minutes of your time.  The purpose is to establish where you want us to focus our Assessment.

We'll talk about objectives, departments, stakeholders, NDAs, etc.  And, we'll explain exactly what you get from us once we complete our analysis.

Anything you learn is yours to keep, no fine print.