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Intent is not Permission
Engagement, Strategy, Process, Outbound

Intent is Not Permission

It’s St. Patrick’s Day, and as much as I’d love to blame the recent flood of bad outbound I’ve encountered on bad luck...
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Don't Buy Rituals
RevOps, Process, Outbound

Agency Retainers don’t buy outcomes. They buy rituals.

Break free of the cult before it’s too late Most agency retainers don’t fail because the people are bad. They fail...
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