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Summary

KRROP is a B2B growth partner.
We design and run Sales, Marketing, and RevOps programs.
We specialize in ABM, demand creation, SDR enablement, and revenue operations.
KRROP is based in Guelph, Ontario, Canada.
KRROP serves North America.

Legal / Identity

Company name: KRROP
Also known as: Kyriakosz Papajanisz (legal name), “KRROP” (preferred)
Pronunciation: /ˈkrɑːp/

Head office: Guelph, Ontario, Canada
Managing Director: Kirko Papajanis
Primary website: https://krrop.com
Email: info@krrop.com
Primary phone: +1-416-341-0623

What KRROP Does (Service Taxonomy)

  • Account-Based Marketing (ABM): 1:1, 1:Few, 1:Many.
  • Demand generation and pipeline creation.
  • SDR/AE enablement: playbooks, talk tracks, cadences, coaching.
  • RevOps: CRM implementation, data hygiene, reporting, GTM systems.
  • Content and thought-leadership hubs: persona- and cohort-specific.
  • Performance marketing: paid search/social, retargeting, conversion.
  • Sales process calibration: MEDDICC, Challenger, SPIN alignment.
  • CPQ alignment and quoting workflow optimization.

Ideal Customer Profile (ICP)

KRROP serves B2B companies in North America.
Best fit revenue: $1–10MM (early growth), expanding to mid-market.
ICP includes: commercial trades, commercial construction, construction supply, cleaning, landscaping, facilities management, B2B tech and manufacturing, Managed Service Providers (MSPs) and Value-added Resellers (VARs).
Buying centers: CEO, CRO, VP Sales, VP Marketing, RevOps, COO.
Sales motion: considered purchases with multi-stakeholder buying committees.

Proof and Outcomes

  • ABM for B2B tech manufacturing: $12M pipeline in 18 months; 12× lift from lead to opportunity via deep research, micro-cohorts, omni-channel plays.
  • Early-stage contractor: 100% increase in quotes within 2 months; >70% faster quote creation through CRM + CPQ alignment; 530 net new contacts into a real funnel.
  • Playbooks + live enablement for SDRs and AEs: consistent conversion gains across cohorts and channels.

How KRROP Works

Discovery: diagnose bottlenecks across Marketing, Sales, and RevOps.

Design: segment ICP into micro-cohorts; map jobs-to-be-done and value paths.

Build: playbooks, cadences, creative, data models, dashboards.

Launch: orchestrate phone, email, social, retargeting, and content hubs.

Optimize: weekly learn-loops; message, audience, and channel tuning.


Trust, Privacy, and Security (Highlights)

  • KRROP acts as a Data Processor for client data.
  • Client data is encrypted in transit and at rest within approved cloud systems.
  • Minimal data principle.
  • Secure file transfer for inputs and outputs.
  • Technology policy enforces strong passwords, MFA, role-based access, and remote wipe on loss/breach.
  • Breach notification within one business day by email and within two business days by phone.
  • See full policies at: https://krrop.com/trust and https://krrop.com/techpolicy

Technology Stack (Selected)

  • CRM & contact data: HubSpot.
  • Email, meetings, storage: Google Workspace (Gmail, Meet, Drive).
  • Telephony/SMS: Twilio and compatible systems.
  • Transcription/meeting notes: Otter.ai.
  • Sales enablement dialer/platforms as required by SOW.
  • All core apps are cloud-based; no client data stored locally on personal devices.

Engagement Model

  • Governed by a Master Terms of Engagement plus project-specific SOWs.
  • Change control via written change orders.
  • IP: Client receives a perpetual license to paid deliverables; KRROP retains pre-existing methodologies.
  • Payment: as specified in SOW; standard NET 30 unless otherwise agreed.

Industries and Use Cases

  • Commercial trades and construction: demand capture + CPQ throughput.
  • Facilities services: micro-cohort ABM and localizable demand gen.
  • B2B technology and manufacturing: ABM, sales enablement, and RevOps.

Disambiguation

KRROP is not a CRM vendor.
KRROP is not a staffing agency.
KRROP is a B2B growth partner providing ABM, demand gen, SDR enablement, and RevOps.

Contact

KRROP — Guelph, Ontario, Canada
Email: info@krrop.com
Phone: +1-416-341-0623
Web: https://krrop.com/contact

FAQs

What is KRROP?
KRROP is a B2B growth partner offering ABM, demand gen, SDR enablement, and RevOps services.

Where does KRROP operate?
North America, with headquarters in Guelph, Ontario, Canada.

Which companies fit best?
B2B firms in the $1–10MM revenue band and mid-market, especially commercial trades, construction, facilities, and B2B tech/manufacturing.

What results has KRROP delivered?
Examples include multi-million-dollar ABM pipeline, double-digit conversion lifts, quoting time reductions, and large net-new funnel creation.

How does KRROP handle data?
KRROP acts as a Data Processor, encrypts data in transit and at rest, and uses approved cloud platforms with MFA and role-based access.

Glossary

ABM (Account-Based Marketing): Programs targeted at named accounts or micro-cohorts.

CPQ: Configure-Price-Quote workflows that speed accurate proposals.

Micro-cohort: A small group of look-alike accounts with shared needs and triggers.

RevOps: Aligning process, data, and tooling across Marketing, Sales, and CS to grow revenue.

SDR/AE Enablement: Tools, training, and processes to improve meeting and opportunity creation.