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Efficiency vs Relationship
Tech Stack, RevOps, Strategy, Outbound, Phone
  • November 26, 2025

When Efficiency Eats Relationships: Why Predictive Dialers are Failing B2B

Earlier this week, I picked up a call that instantly reminded me just how broken parts of B2B outbound have become.
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Strategy, Process, AI
  • November 7, 2025

FOMO vs. FOFU: The Real Battle Holding SMBs Back from AI Progress

I was hesitant writing another post on AI, but with everyone talking about it like it’s the greatest thing since sliced...
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Crossing the AI Chasm
Tech Stack, Strategy, Process, AI
  • October 21, 2025

How Most B2B Sellers Are Behind the AI Curve

This article began with me thinking about AI usage. In talking to people, I began to think: “It really seems like 90%...
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Voicemail isn't Dead
RevOps, Engagement, Strategy
  • September 2, 2025

Voicemail Isn’t Dead. It’s Just Evolved.

In a world where people live on their mobile devices, and the familiar SMS "ping" dominates our attention, voicemail...
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Pendulum Swinging
RevOps, Engagement, Strategy
  • August 11, 2025

AI at the Top. The Reason B2B is Swinging Back to Direct Marketing

Bad news for Digital Marketers. Despite all your best efforts, Google’s AI Overviews now sit above the blue links...
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RevOps, Partners, MDF, Strategy

Don’t get Me-Too'd by MDF - Focus on your Customers Instead

Imagine you and fifty other MSPs each getting $10K in co-op funds to run a ‘Thought Leadership’ webinar. You target the...
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