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Pendulum Swinging
RevOps, Engagement, Strategy
  • August 11, 2025

AI at the Top. The Reason B2B is Swinging Back to Direct Marketing

Bad news for Digital Marketers. Despite all your best efforts, Google’s AI Overviews now sit above the blue links...
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Hand-Offs to Handover
CRM, Tech Stack, Data, RevOps, Engagement

From Hand-Offs to Handover: RevOps is the Glue Marketing & Sales Needs

There was a time when "marketing" and "sales" functioned like two runners in a relay race: one sprinted the first leg...
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Registration to Anticipation
RevOps, Events, Engagement

Registration to Anticipation: Pre-Event Engagement That Converts

The Missed Opportunity in Event Marketing I was supposed to go to an event today. It sounded like exactly the kind of...
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