Our thoughts & insights

KRROP Blog

How Most B2B Sellers Are Behind the AI Curve

This article began with me thinking about AI usage. In talking to people, I began to think: “It really seems like 90%...

From Hand-Offs to Handover: RevOps is the Glue Marketing & Sales Needs

There was a time when "marketing" and "sales" functioned like two runners in a relay race: one sprinted the first leg...

“A CRM? Nah, that’s just a cloud‑based spreadsheet with a price tag.”

If you’ve spent any time in small‑business Reddit forums, you’ve probably heard some version of that old refrain: “CRM?...
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The Tee-Up

We start with 30-minutes of your time.  The purpose is to establish where you want us to focus our Assessment.

We'll talk about objectives, departments, stakeholders, NDAs, etc.  And, we'll explain exactly what you get from us once we complete our analysis.

Anything you learn is yours to keep, no fine print.