Skip to content

Sales Enablement

Give your Sales team the edge without wasted time and money.

Your product/service is great

It pretty much sells itself

You put work into your products and services to make sure you have something special; something attractive for your clients present and future.  Now it's about making sure your sales team has the Tools, Processes, and Coaching to buy in to your vision, and spread the passion far and wide.

Tools

CRM

An absolute necessity to track relationships, drive process... but so often this goes sideways.  Choosing the CRM platform, and buying the licenses is the beginning, not the end.  Because this forms the hub of communication with your clients and prospects, you need it to be foundational to everything your company does.  Training, processes, right fields at the right time, reporting, visibility, all need to be considered for your CRM to truly be your single source of truth.

Beyond CRM

What about your other tools? Data, automation, reporting, financials. They not only need to feed into your CRM, but they need to be relevant to the people examining them.  Luckily, with the state of technology these days, everything is possible, but it takes an expert to know where to allocate budget.

Processes

Workflows

They say "Time Kills All Deals", so the processes you employ to make sales happen are critical.  Every step of your lead flow should be mapped out and agreed to by all stakeholders; handoffs should be tested and improved; time at each stage should be tracked and analyzed.  Clarity means sales knows when it's their turn to act decisively.

Playbooks

So once your sales team knows WHEN to act, it's time to teach them HOW to act.  That's where a Playbook comes into play.  It should anticipate questions: "What opener should with VPs of Ops?", "What piece of content should I send them when they have X?", "What do I say if the client says they want to offshore?".  The goal is to share your company's value with your prospective clients in a uniform way.

Education

Training

We believe in ongoing education for your team.  Sharing product updates, contextualizing experiences up and down the product lifecycle, and aligning on messaging are all important reasons to train.  But, because there are always more urgent fires to put out, this can be ignored.

Coaching

Listening to calls and reviewing email communication can be arduous, but can be key to tweaking messaging, improving talk tracks, updating templates, etc.  Good thing is that there is now technology to help with this, and experts to help put this into practice.

How we start:

The Complementary KRROP Assessment

The Tee-Up

We start with 30-minutes of your time.  The purpose is to establish where you want us to focus our Assessment.

We'll talk about objectives, departments, stakeholders, NDAs, etc.  And, we'll explain exactly what you get from us once we complete our analysis.

Anything you learn is yours to keep, no fine print.

Latest blog posts

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique.

Hand-Offs to Handover
CRM, Tech Stack, Data, RevOps, Engagement

From Hand-Offs to Handover: RevOps is the Glue Marketing & Sales Needs

There was a time when "marketing" and "sales" functioned like two runners in a relay race: one sprinted the first leg...
Read more
Registration to Anticipation
RevOps, Events, Engagement

Registration to Anticipation: Pre-Event Engagement That Converts

The Missed Opportunity in Event Marketing I was supposed to go to an event today. It sounded like exactly the kind of...
Read more
CRM vs. Spreadsheets
CRM, Tech Stack, Data, RevOps

“A CRM? Nah, that’s just a cloud‑based spreadsheet with a price tag.”

If you’ve spent any time in small‑business Reddit forums, you’ve probably heard some version of that old refrain: “CRM?...
Read more