Marketing as a Service

People

In-house Unicorns

Finding the best hire to execute a wide range of tactical marketing campaigns across channels--someone who is creative, but also detail and data oriented--can be as difficult as finding a literal unicorn.  The alternative is hiring a team of people.  Either way, this gets near impossible and expensive quickly.

One person cost, whole team capability

A good agency can be your entire team for the cost of 1 or 2 people.  A copy writer when you need it, a designer when it's called for, a technical expert when you're integrating, plus the management to make it hum.  Cost conscious + highly flexible + cross-functional = Great ROI!

Technology & AI

Mind the (tech) gap

FACT: So many common challenges in marketing have technology solutions available in today's climate.  But do you know what to use where and when?  Where can AI be additive, and where can it muddy processes?  You have to know the answers to these questions or your tech gap will quickly become a money pit.

Knowing when to say "No"

There's always some technology solution to your marketing challenges.  The skill is knowing when to go all in, and when to simply do nothing.

Connecting Strategy to Payoff

Leads for my sales team

What is the ultimate goal of marketing? Many marketers and some agencies talk about leads, or appointments, or MQLs.  But, what exactly is a "lead"?  Are all appointments created equal?  Is an MQL the same as an SAL?  What additional knowledge makes a lead an SQL?

Think about the end at the beginning.

Peter Drucker once said that the goal of Marketing is to make Sales superfluous, but we would take it a step further, beyond sales.  If your marketing sits firmly focused on your clients/partners--understanding how they perceive value, and how your product/service affects that--you have a winning strategy.  Generating revenue becomes a byproduct of your team supporting your clients' purpose.  This is true partnership, with all parties aligned on a shared end goal.