KRROP OS
Every enrichment tool we checked had the executive's old title. A government announcement from five days earlier had the new one.
July 2026, an industrial manufacturer, and a database record nobody had touched since 2009. Both facts were free. Only one of them tells you who to call, and what to say when they pick up.
KRROP OS is an operating system for account targeting optimization and actionable intelligence — built by GTM teams, for GTM teams.
Who fits · why now · who to call · what to say · whether today is the day
What you get
A ranked list on Monday. A dossier on the account you pick.
Each week you get the ten strongest signals in your market, scored and ranked. A company makes the list only when three things hold at the same time: it fits your profile, it has named people you can reach, and something with a date on it happened this week that maps to a play.
A company with perfect firmographics and nothing happening stays off the list until something happens.
The dossier
One a week is included, on whichever listed account you choose.
- Four or five people, not twelve: the one who signs, the one who can veto, the one who owns the problem, and the one who provides cover
- The company's own record: its site, filings, job postings, and what its leaders have said in public
- The read across all of it, with every claim marked as observed on a date or inferred
- A first move: where to enter, who to contact in what order, and an opening line built on the real trigger
You choose every dossier. We never do.
How it decides
Fit and timing, scored separately
A company can fit perfectly with nothing going on, or be busy and never able to buy. So KRROP OS scores the two separately and then blends them.
| Axis | What it asks | Weight | How fast it changes |
|---|---|---|---|
| Firmographic fit | Could this company ever buy? | 50% | Over years |
| Persona fit | Is there someone reachable who can sign, and someone who can veto? | 20% | Over months |
| Signal | Why this week and not last quarter? | 30% | Within days or weeks |
Account score = 0.50 × firmographic + 0.20 × persona + 0.30 × signal
| Band | Score | What happens | Owner |
|---|---|---|---|
| A | 80–100 | Personal, multi-channel, several people at once | AE or founder |
| B | 60–79 | A set cadence that opens with a human-written line | SDR |
| C | 40–59 | Automated nurture, watched for a signal | Marketing |
| D | below 40 | Suppressed | — |
A strong signal moves an account up one band. It never lifts a D.
Not today
“Don't call this one.”
A ranked list can put an account near the bottom. It can't tell you why, or when to come back. KRROP OS can also tell you to leave an account alone, and when it does, three things come with it:
- A dated verdict. Today's date, and a yes or no about today. “Not today: the trigger you're thinking of has decayed” is an answer. A score of 74 isn't.
- A date to look again, and what would have to change by then.
- A substitute: a company that looks like this one and has something live right now.
You pay a flat price per profile whether the list holds ten companies or six, and you choose every dossier beyond the included one. A longer list earns us nothing.
Counted window · 21 July – 4 August 2026
44 of 102 records said “no confirmed event”
That was run daily for a multinational managed service, AI and data centre company. Where nothing had happened, the system said so rather than inventing news for the person making the call.
| 23 | accounts researched and dossiered, on 13 active days in a 15-day window, weekends included |
| 102 | named contacts, each with a title, an email and a LinkedIn profile: 4.4 per account on average, up to 11 |
| 100% | of records carried written reasoning on fit, signal, why now, and the play |
| 0 | accounts surfaced twice, checked against a running exclusion log |
Every record in the window is pre-contact. It shows how much was produced and how carefully, not what happened next.
Pricing · CAD
Four ways in. No tiers, no annual contract.
Pause or cancel any time. On one ICP, a month with five dossiers (four included, one extra) comes to $1,250.
In your inbox one business day after you ask, then walked through with you on a call.
Month one
Your ICP, defined with you.
$3,000
once
Your ICP tested against evidence and written down. Then two weeks of execution: 3 full dossiers a week, 6 in total.
The weekly list
The top 10 signals each week.
$1,000
per ICP / month
Scored and ranked, with 1 dossier of your choice included each week. Add an ICP, add a line.
Extra dossiers
Beyond the one included.
$250
each
On any listed account you choose.
Questions
What buyers ask first
Who is it built for?
Owner-run firms of 10 to 100 people, with one to five people selling, no RevOps function, and research hours as the constraint.
It is designed around two shapes. One is a services firm (an MSP, an accounting practice, an agency) whose core offer is turning into a commodity and which has to sell outcomes instead. The other is a product company building a reseller or MSP channel, which needs two profiles: the partner, and the end customer the partner serves.
Who isn't it for?
Firms that have already made that move; the model scores them down, because the need has gone. Also partnerships and holding companies with no single buyer, teams whose problem is converting rather than choosing, and anyone who wants volume.
We already pay for Apollo, ZoomInfo or Clay. Does this replace them?
No. Keep them. Enrichment data is an input here, not the answer. KRROP OS checks it against the company's own public record, says which source to believe when they disagree, and decides what happens today.
Where do the results go?
You get the ranked list and the dossiers each week. Scores, verdicts and next steps can even be written back to your CRM.
What reply rate should we expect?
We don't quote one. Every record in the production window above was pre-contact, so there is no reply, meeting or conversion figure to give you, and we won't estimate one.
What happens after I ask for the free dossier?
It's in your inbox one business day later. Then we go through it with you on a call: what we found, where we looked, and what we couldn't settle. If we've read your buyer wrong, that's where you say so.
Name an account. If the answer is “don't call it,” that's what you'll hear.
One dossier, free, dated the day we run it, with a call to go through it. One per company.