CRM & RevOps
Dependable Data
Your CRM is the beginning
Your CRM needs to be the core of your business. Marketing, Sales, Service, CPQ, etc. All stored, referenced and reported in ONE place. This forms a basis for practical, organized processes engineered to keep data intact, without extraneous effort, that works with all of your company's other systems.
Data
What info do you have?
Do you have a bunch of data in spreadsheets? Are you using an old disjointed CRM? Do you even have usable data? We help you organize what you have, migrate what is good, and get you ready to rock.
ICP, DMUs, and Personas... oh my.
Do you understand clearly (i.e. documented) who your Ideal Client is? Are there other groups who you want to target? And, who is in the Decision Making Unit you need to talk to. In that DMU, what are the traits of each member that make them unique? We can help you think this through, and define how we set you up to gather this information cleanly, and track interactions intelligently.
Integration
Define
What systems does your company use? How do they use them? We make sure we understand your existing processes, so we can make sure your CRM system works with them. After all, if you want something to work well, you have to make sure the people using it don't have to do extra to make it useful.
Adapt
Once we understand what your people are doing currently, we make sure your CRM is set up to work with them as closely as possible. Where we need to change processes, we can get buy-in from the users, and set up the necessary training to introduce new tools.
Revenue Operations
Building
Once everyone is referencing a single source of truth, the real fun can begin. We work with you to build Workflows that break down the silos between your teams. Ensuring that everyone is working towards common goals.
Visibility
With everyone working together cohesively, we give you the insight you need to make decisions. Dashboards, reports, feedback, and more. We help you separate vanity metrics from true KPIs, so you get real visibility into the health of your business.
Latest blog posts
Strategy
The Efficiency Paradox: Why AI Makes the Humans Work Harder
In revenue teams, AI is shifting work from generative to evaluative and the human in the loop become...
Read more
RevOps
The Matrix of Impact: When Not to Schedule the Meeting
Most GTM teams conflate communication volume with relationship strength. A proposed framework for ch...
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RevOps
The Real AI Opportunity Is Not Creation. It’s Coordination.
As AI makes content easier to produce, differentiation gets harder. The bigger opportunity is using ...
Read moreHow we start
The KRROP Analysis
We start by reading your company from the outside: what we learned, and the questions public information couldn't answer. We go through both with you on a call, and the finished Analysis follows within 24 hours, with the opportunities we'd put on a roadmap.
Anything you learn is yours to keep, no fine print.