Hi there, I’m calling… Theory

Sales Ops Cleanup Sprint

Fix your sales operations so your pipeline finally tells the truth.

Most growing service businesses don’t have a sales problem.

They have a Sales Ops Problem

Data is messy.
Stages don't mean anything.
Reports can't be trusted.
Forecasting feels like guessing.

The Sales Ops Cleanup Sprint exists to fix that—quickly and permanently.

Before you invest in cleanup, we’ll show you exactly how we approach sales ops repair.

TheoryDeckClarityIcons_Final
Step 1: Revenue Leak Diagnostic

RevLeakDiagWhere is your pipeline actually breaking?

Most operators can’t answer this with confidence.  This diagnostic helps you identify it in under 10 minutes.

This is diagnosis, not theory.

Step 2: The 30-Day Activation Blueprint

30DayBlueprint
This is the exact structure we use.

We're happy to share the logic transparently, let's talk to get you the help you need to implement this.

 

Step 3: What “Results” Mean Here

OperationalResults
No Empty BS

We don’t promise revenue multiples or vanity metrics.  We measure operational change.

If it can’t be measured, it doesn’t count.

Step 4: When This Sprint Is a Fit

SprintFit
This sprint is designed for operators who:

Run a service business, MSP, or trades company

Want booked conversations and pipeline visibility

Are tired of retainers without accountability

Prefer execution over explanations

It is not a fit if you’re looking for branding, long-term strategy decks, or marketing experiments.

 
How we start:

The Complementary KRROP Assessment

The Tee-Up

We start with 30-minutes of your time.  The purpose of our Assessment is to Diagnose where your quickest wins are.

We'll talk about objectives, departments, stakeholders, etc. 

Anything you learn is yours to keep, no obligation, but we're convinced our path is the quickest to real results,

so.....

Latest blog posts

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique.

Structured Data + Knowledge Graphs: My “bigger than SEO” rabbit hole

Not too long ago, I applied for a Head of Marketing role at a local Guelph company, SchemaApp. I didn’t land it, but...

Silos Are Collapsing: Skillset Consolidation is the Future

A happy 2026 to everyone! What better time to talk about something that I’ve been rolling around in my mind for a...

Driving Growth - A Podcast With Steve Whittington

Many believe reading is boring (I disagree, but what do I know), so a little while ago, I sat down with Steve...